JOURNAL OF BUSINESS RESEARCH

中文简介

《商业研究杂志》将商业研究发展的理论应用于实际的商业情况。认识到业务活动的许多领域之间错综复杂的关系，JBR在实际业务环境中检查各种业务决策、流程和活动。定期评估买方行为、金融、组织理论与行为、市场营销、风险与保险以及国际业务方面的理论与实证进展。《华尔街日报》为高管、研究人员和学者等出版，帮助将实证研究应用于实际情况，并将理论研究成果应用于商业世界的现实。

英文简介

The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.